Bike News

300cc+ Hero bikes within the works | Autocar India

Written by Ravi Kapoor

Hero’s key rivals like TVS Motor, Bajaj, HMSI and Royal Enfield have all upped the ante within the premium finish of the market.

Hero MotoCorp, the nation’s largest two-wheeler maker, is accelerating its push within the premium finish of the market, with a number of merchandise within the pipeline. These fashions can be launched within the coming years and also will embrace a motorbike within the journey sports activities phase. 

  • Hero MotoCorp engaged on 300cc+ bikes for India
  • Goals to seize share within the premium bike phase

This push in direction of capturing market share within the premium phase comes at a time when its bread-and-butter mass-market phase is below extended stress, whereas premium bike patrons stay comparatively insulated from the pressures of inflation. 

Sources say Hero plans to foray into the 300cc phase with two new fashions by the first-half of FY2024. In truth, the model expects to launch a premium product yearly from hereon to drive profitability.

The primary bike that is more likely to hit the market is an ADV with a 300cc-plus liquid-cooled engine that can rival the KTM 390 Journey and the BMW G 310 GS. The second could possibly be primarily based on the ‘Hero Xtreme 200S’ that can rival the TVS Apache RR310 and KTM RC 390. Each these bikes had been just lately noticed testing in Ladakh.

Throughout an investor name, the corporate additionally confirmed the event of a joint product platform with Harley in India for its super-premium bike vary.

Hero’s huge push within the premium bike market comes at a time when key rivals like TVS, Bajaj, Honda and Royal Enfield have upped the ante within the premium finish of the market. Their wide selection of choices embrace the Honda CBR300R and H’ness CB350, the TVS Apache RR 310 vary, and Royal Enfield Meteor 350 and Hunter 350.

In keeping with Society of Indian Car Producers (SIAM) knowledge, Hero MotoCorp, which at present has a market share of 47 p.c within the general bike phase, has a minuscule share of 5-7 p.c within the premium phase, with about 47,000 models bought within the first six months of FY2023, which too is basically within the decrease finish of the market. The brand new 300cc-plus bike, therefore, may have quite a bit using on their shoulders. 

Inform us what you consider Hero MotoCorp’s upcoming premium bikes within the feedback part. 

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Ravi Kapoor