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Audi India doubles gross sales in 2021; sells 3,293 automobiles | Autocar India

Written by Rashmi

Revealed On Jan 03, 2022 07:42:00 PM

Although a big enchancment, the expansion is on a low base of 2020. Gross sales nonetheless stay far under what the model achieved a couple of years in the past.

Audi India has introduced that it offered 3,293 automobiles in January-December 2021, which interprets right into a 101 % year-on-year (YoY) progress. As per the model, that is the “highest ever progress it has seen since 2008.” Nevertheless, it is very important word that the uptick comes on the again of a low base in 2020 which noticed Audi India promote simply 1,638 models.  

  • Audi offered 3,293 automobiles in 2021 and 1,638 automobiles in 2020
  • Regardless of uptick, 2021 figures properly under Audi’s 2017 gross sales of seven,876 models  
  • Audi Q2 its top-selling mannequin in December 2021

Audi India gross sales development

Audi registered gross sales of seven,876 automobiles in 2017 (up 2 % YoY), 6,463 models in 2018 (down 18 % YoY) and 4,594 models in 2019 (down 29 % YoY). Gross sales numbers additional dived in 2020, with the luxurious marque witnessing a decline of 64 %.

Like each different automaker, Audi was severely affected by the coronavirus pandemic in 2020. Extra importantly, nonetheless, BS6 norms additionally took its toll. Audi’s product portfolio shrunk significantly because it determined to introduce BS6 powertrains, solely with new or facelifted fashions. It started rebuilding its automobile line-up in 2020 and the train gained momentum final yr when it launched a slew of merchandise.

Commenting on the 2021 gross sales numbers, Balbir Singh Dhillon, head of Audi India, stated, “We’re very pleased with our efficiency in 2021, regardless of hitting roadblocks posed by the unlucky second wave of the pandemic and different world points like semiconductor, commodity costs, cargo challenges and so on.”

2021 noticed Audi launch facelifted fashions just like the A4 sedan, S5 and RS5 Sportback and the Q5 SUV. It additionally stepped into the EV race with the e-tron SUV, e-tron Sportback, e-tron GT and the RS e-tron GT.

The corporate is now gearing as much as introduce the Q7 facelift within the coming weeks. Talking about Audi’s product plans in 2022, Dhillon stated, “With our promising portfolio of quantity, efficiency and electrical automobiles, we’ll proceed to redefine luxurious. We could have the complete power of our fashions again within the nation and are assured of a robust efficiency within the months forward.”    

Different fashions which might be lined up for 2022 embrace the latest-gen Q3 SUV and the all-electric This autumn e-tron.

Audi India fashionable fashions

Audi says that its A4 and A6 sedans, in addition to the trio of Q2, Q5 and Q8 SUVs, stay its quantity sellers. Notably, it offered over 200 Q2s in December 2021 alone, helped by engaging year-end offers. To place issues in perspective, the model offered a median of 274 automobiles every month final yr.

The German carmaker has stated that for the yr 2022, it has a “good order financial institution” in hand for its RS and S efficiency automotive vary, which at present consists of the likes of the S5 Sportback, RS5 Sportback, RS7 Sportback and the RSQ8 SUV.  

Audi India gross sales and manufacturing plans

Audi has talked about that it expanded its new automotive showroom and workshop community throughout the nation final yr. It has additional stated that the variety of its ‘Audi Accepted Plus’ used automotive amenities doubled – from seven to 14 – in 2021.

We had beforehand reported that Audi goals for EVs to account for 15 % of its India gross sales by 2025. And if it achieves that focus on, the model may also think about native meeting of its all-electric fashions in India.

Which fashions do you suppose Audi ought to launch in India to additional bolster its gross sales? Tell us within the feedback under. 

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Rashmi