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Bike, scooter gross sales witness uptick in October 2022 | Autocar India

Written by Ravi Kapoor

Home supplier despatches grew by 1.33 % at 14,96,052 items for October 22 as in comparison with 14,77,355 items a yr in the past.

The Indian two-wheeler business witnessed an uptick in gross sales throughout the not too long ago concluded festive season. Historically robust markets in North India did not stay as much as their popularity, whereas markets within the Southern states did surprisingly effectively. Because of this, the efficiency figures seem considerably blended, however total, they do point out that the market isn’t stagnating anymore. Actually, there are indications of an upward pattern which will seem marginal when in comparison with the double-digit development of four-wheelers, however it’s nonetheless discernible.

Vinkesh Gulati, former FADA president stated that “two-wheelers will proceed on the trail of restoration due to the marriage season, which is able to additional give aid to the sector which has been dealing with damaging headwinds attributable to a number of challenges.”

Gulati, nevertheless, indicated that targetting pre-COVID-19 ranges of development is “nonetheless miles away” as there continues to be points in rural areas. Inflation and unseasonal rains proceed to play spoilsport dampening total shopper spending.

This is a fast have a look at how the manufacturers have fared thus far.

Royal Enfield

Royal Enfield has proven the strongest restoration of 84.44 % from 76,528 items of home gross sales in October 2022 as in comparison with 40,511 items in October 2021. This is because of enormous shopper curiosity in its highest vendor, the Traditional 350, adopted by the not too long ago launched Hunter 350, Meteor 350, Bullet 350 and Electra 350 collection.

Suzuki Bike India

Suzuki Bikes managed to promote a file 69,634 items final month as in comparison with 56,780 items over the identical interval final yr. The model recorded a powerful 22.63 % leap in gross sales that was helped with renewed shopper curiosity in new, upgraded color choices for its well-liked Suzuki Entry 125 vary of scooters.

“Contemplating the truth that Suzuki Bike India sells premium merchandise within the home market, this can be a very satisfying end result of our efforts. This exceptional gross sales enhance is an indication of the rising reputation of the model within the home and abroad two-wheeler market,” stated Satoshi Uchida, managing director, Suzuki Bike India.

Honda Bike and Scooter India (HMSI)

For the most effective a part of the yr, it was a tug of warfare between Honda Bike & Scooter India (HMSI) and its closest rival by quantity, Hero MotoCorp. HMSI, which pipped Hero MotoCorp in retail gross sales final month, ended up narrowing its wholesale despatches hole by near 20,000 items for October 22.

HMSI closed the festive season with the corporate’s home dispatches up by 7.94 % from 3,94,645 items final yr, to a powerful 4,25,000 items final month. The product offensive was led by the Premium version of the Activa, Dio Sport Version and Shine Celebration Editions.

Commenting on the corporate’s efficiency, Atsushi Ogata, managing director, president and CEO, Honda Bike and Scooter India stated, “This yr’s competition season has ushered in a interval of actual development and optimistic sentiment and we’re actually elated to witness such robust demand pouring in from the market.”

The maker of Activa scooters additionally plans so as to add extra merchandise to its Huge Wing dealerships, with the introduction of the bare streetfighter motorbike CB300F, which for now, could have a presence in newer shops in Rajkot (Gujarat), New Delhi, and two shops in Hyderabad (Telangana).

HMSI, which dominates the Karnataka and Gujarat belt with over 9 million clients, has seen its internet revenue soar by 604 % to Rs 1,000 crore in FY22.

Hero MotoCorp

Even with 4,42,825-unit gross sales for October 22, it wasn’t what the two-wheeler producer was anticipating. Actually, its efficiency was down by 16 % as in comparison with 5,27,779 items it bought final yr. Even worse, the model continued its downward pattern attributable to its over reliance on the Splendor and slower restoration in rural markets. This had the business quantity chief promoting lower than 5 lakh items since June.

Analysts monitoring the corporate stated that worth hikes throughout the quarter elevated the typical promoting worth by three %, which led to the associated fee economics not working within the shopper’s favour. This isn’t shocking in a fiercely aggressive market pushed by reductions and incentive schemes, which play an important function in shopper resolution making. Honda’s Activa scooter gross sales overtook Hero MotoCorp’s entry-level quantity vendor, the Splendor.

TVS Motor Firm

TVS is proving to be one of many quickest rising ICE to EV gamers in India’s two-wheeler market. Its numbers additionally inform a narrative of sharp restoration for the Hosur-based bike maker for the month of October 2022. The corporate noticed a seven % leap in complete home despatches of two,75,934 items as in comparison with 2,58,744 within the year-ago interval.

What’s extra, in its newest report, international funding banking agency UBS has really helpful that TVS is rising as India’s quickest ICE to EV participant.

TVS Motor Firm plans to launch 5 EVs within the subsequent 12-15 months and has revised its total product portfolio to make sure respectable volumes from its three service strains of scooters, bikes and EVs.

Within the EV section, it has not too long ago launched the TVS iQube Electrical, which has a worth benefit as it’s at the least Rs 30,000-35,000 decrease than rival Ola Electrical’s prime promoting Ola S1 Professional. This mannequin has showcased a robust gross sales development of 8,103 items in October 2022 as towards gross sales of 395 items in October 2021.

Bajaj Auto

The Pune-based two-wheeler maker reported home gross sales of over 2.06 lakh items in October 2022. That determine represents a 3.72 % development in comparison with final yr’s 1,98,738-unit gross sales. High promoting fashions for the model embrace the Pulsar, Platina, CT 100, Avenger and sports activities bike Dominar in addition to the Chetak electrical scooter.

About the author

Ravi Kapoor