Revealed On Dec 14, 2021 06:24:00 PM
The BMW G 310 R and G 310 GS commanded an almost 90 p.c share of the yearly gross sales.
BMW Motorrad India, the two-wheeler arm of the BMW Group within the nation, is on a roll. The corporate has introduced file gross sales of 5,000 items this 12 months, its greatest annual gross sales but and a powerful 95 p.c year-on-year enhance (CY2020: 2,563 items). That is laudable efficiency, coming within the face of moderately tough market circumstances.
Highest gross sales recorded by BMW to this point
5,000 bikes bought this 12 months
G 310 fashions are the most well-liked
Between late 2017, when it started operations within the nation, and 2021, BMW Motorrad India has bought a complete of 12,405 items, with this 12 months being its greatest by far.
In CY2020 (January-December 2020), the gross sales momentum this 12 months has primarily been pushed by the massively standard and domestically manufactured sub-500cc bikes – the BMW G 310 R and G 310 GS which commanded an almost 90 p.c share of the yearly gross sales. This interprets into 4,500 items of the bikes, that are produced at BMW Motorrad’s cooperation companion, TVS Motor Co’s, Hosur manufacturing facility. They’re amongst BMW’s most reasonably priced fashions and an entry into its two-wheeler world.
Eight years after the 2 OEMs signed a pact to develop and produce sub-500cc bikes for the worldwide market, TVS rolled out the 1,00,000th unit of the 310cc sequence. The strategic partnership has launched three merchandise on the 310cc platform – the BMW G 310 R, G 310 GS and TVS Apache RR 310. The Hosur plant produces round 10 p.c of BMW Motorrad’s volumes globally and the G 310 twins are actually obtainable in 120 international locations.
On October 1, final 12 months, 4 years after the G 310 GS was launched in India, the brand new G 310 GS rolled out. This new mannequin (and the BMW G 310 R) had obtained small updates to the styling, in addition to a BS VI-compliant engine. The BMW G 310 twins use the identical 312.2cc, single-cylinder, fuel-injected, liquid-cooled engine that powers the BS6 Apache RR 310.
In response to BMW Motorrad India, different standard buys this 12 months are the BMW C 400 GT, R 1250 GS / GSA together with the R18 Basic, S 1000 R and M 1000 RR.
Commenting on the 2021 gross sales efficiency, Vikram Pawah, president, BMW Group India stated, “Since its inception, BMW Motorrad has redefined the premium motorcycling situation in India, with its dynamic product vary and bespoke driving experiences. 2021 has been an outstanding 12 months for BMW Motorrad in India. Regardless of the turbulence within the two-wheeler business, we’ve got carried out nicely and achieved exponential development. We’ll proceed to cater to the necessities of the purists, whereas additionally fulfilling aspirations of a brand new base of brand name followers who need to enter the Motorrad world. We stay dedicated in our endeavour to excite driving fans with new launches and curated experiences.”