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Citroen reveals new emblem | Autocar India

Written by Rashmi

The model says the brand new emblem alerts its thrilling and energetic new period; design harks again to the unique.

Citroen unveiled its new emblem right now, and apparently, whereas the model says it alerts its new and thrilling future, a lot of the design harks again to the unique emblem first utilized by founder André Citroen. 

The double chevrons, which signify André Citroen’s ‘herringbone’ gear programs that he efficiently produced, have been current in each emblem by means of the model’s 103-year historical past and are retained this time too. Nonetheless, they’re now contained inside a vertical oval, with the design similar to the corporate’s first emblem, the one main distinction being a mono-shade as in opposition to the unique’s blue and yellow color scheme. 

  • New design harks again to firm’s first emblem 
  • Will likely be seen on automobiles from mid-2023 
  • New design additionally has a ‘darkish mode’ model

That is the 10th main redesign of the corporate’s emblem since its formation in 1919 and follows the newest redesign in 2016. The brand new emblem is offered in Monte Carlo Blue, a legacy shade used on automobiles just like the 2CV and the DS, and would be the design used for retail and company communication. A extra energetic purple – referred to as Infra Pink – will change the present purple emblem that is used on its automobiles, and in print and digital communication. The corporate says it has additionally readied a ‘darkish mode’ model of the brand, retaining in thoughts the web show preferences of individuals. 

Citroen’s new emblem will debut on an idea automobile in the direction of the top of this month, following which will probably be utilized to different merchandise in addition to ideas from mid-2023. Together with the brand new emblem, the corporate will replace its company identification throughout its digital, seller and company environments with a simplified color palette consisting of primarily white and a light-weight gray, in addition to new lettering derived from Citroen’s present fonts.  

On the emblem reveal event, the corporate additionally stated that its new model line ‘Nothing strikes us like Citroen’ “will likely be used selectively in company and product communications and actions.”    

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Rashmi