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Differentiated physique types have labored properly for us: Tata Motors | Autocar India

Written by Rashmi

Regardless of being a coupe, Tata Motors believes the Curvv might be a mainstream participant when launched.

It’s a must to hand it to Tata Motors. The Indian auto large has by no means shied away from a distinct tackle a car’s physique type. Way back to the ‘90s, the Indian carmaker had the two-door Sierra SUV, after which the corporate was additionally the primary to supply a sedan – the Indigo – throughout the sub-4-metre mark, thus benefiting from the decrease tax and kick-starting that phase.

Additional, with the Tigor compact sedan, the agency additionally tried a distinct method going with a slope-back or fastback type. The corporate’s compact SUV, the Nexon, additionally isn’t your typical upright SUV, however has an everyday roof cleverly disguised with a coupe-ish line.

These differentiated bodystyles is one thing Tata Motors’ Shailesh Chandra managing director of Passenger Automotive Division – says has labored properly for the corporate. “Nexon is an effective instance –  it isn’t a standard physique type, however at the moment it’s the largest-selling SUV and has solely grown over a time period.”

Certainly, the Nexon has been an everyday fixture within the prime 10 gross sales charts, and in 2022 too, promoting on common 13,500 items, the Nexon has been India’s largest-selling SUV.

Chandra believes it is because Indian customers usually are not all the time standard of their shopping for decisions. “The Indian automobile purchaser could be conservative with their alternative, however fairly often they do shock you; and it’s additionally as a result of the typical age is coming down.” And whereas the typical age certain is coming down, the youthful set at the moment additionally makes up the bulk. For the Nexon, Tata Motors says that 63 p.c are lower than 35 years of age.

Thus, Chandra is assured that whereas the coupe-SUV is a distinct segment within the luxurious phase, the Curvv will turn out to be mainstream and appeal to consumers from different segments. Although Chandra shied away from talking about anticipated volumes, he did state, “It’s not going to be area of interest, for this measurement of an SUV, the coupe brings out the best proportions.”

Maybe that will be the case, however, similar to within the case of the Nexon – which has on supply petrol, diesel, electrical in addition to handbook and automated transmissions – past the coupe physique, what’s going to actually assist Curvv gross sales is the truth that after the electrical model, Tata Motors may also supply the SUV with petrol and diesel engines, and this can solely additional widen its enchantment.

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Rashmi