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Electrical bike, scooter gross sales on track for file yr; Okinawa leads the way in which | Autocar India

Written by Ravi Kapoor

The highest 10 gamers account for 91 p.c of whole gross sales within the electrical two-wheeler market.

Electrical bike and scooter gross sales in India are on a roll, and August 2022’s retail numbers, at 50,475 items, are the perfect but this fiscal. Whereas it is a large 238 p.c year-on-year (YoY) enhance over the pandemic-impacted August 2021’s 14,913 items, it’s a extra real looking 13 p.c month-on-month progress over July 2022’s 44,595 items.

Final month’s e-two-wheeler gross sales, as revealed by Vinkesh Gulati, chairman of FADA India Analysis & Academy, point out that numbers have crossed the 50,000-unit mark for the primary time and level to the way in which forward. Cumulative gross sales from April-August 2022 have gone previous the two,25,000 mark, ample proof that FY2023 might be a record-setting yr for the electrical two-wheeler trade.

A take a look at the information desk on the backside of this evaluation reveals that the highest 10 gamers account for two,06,443 items or 91 p.c of whole retail gross sales of two,25,986 items. There’s a hotly contested battle underway on the high, significantly among the many high 4 gamers – Okinawa Autotech, Hero Electrical, Ola Electrical and Ampere Autos.

Hero Electrical jumps two ranks to be No. 2

The corporate with the utmost features final month is Hero Electrical, which has topped month-to-month electrical two-wheeler gross sales for the second month in a row. After clocking 8,953 items in July 2022, the producer has bettered that rating with 10,482 items, its greatest but this fiscal. This good market efficiency takes Hero Electrical’s cumulative gross sales to 35,364 items, serving to it bounce two ranks from its No. Four spot in July 2022 to No. 2 in August, and going forward of Ola Electrical (35,113 items) and Ampere Autos (31,630 items).

Hero Electrical, which is aggressively driving growth, at present has over 700 gross sales and repair retailers. The corporate can be very actively rising its EV charging community and has just lately tied up with Jio-bp to develop its battery swapping community, which can be open to different autos. Earlier this yr, it started the manufacturing and rollout of its Optima and NYX e-scooters from Mahindra’s plant in Pithampur, Madhya Pradesh.

Okinawa stays sturdy No. 1, Ampere sizzling on Ola’s heels

Okinawa Autotech, which has a big portfolio of each high- and low-speed e-scooters, is nicely positioned within the lead, with 43,944 items, averaging month-to-month gross sales of 8,788 items this fiscal. The corporate, which is seeing sturdy demand for its iPraise+ and Reward Professional high-speed fashions, at present has a community of over 350 sellers and is specializing in progress in Tier 2 and three cities, in addition to rural areas.

Third-placed Ola Electrical is sizzling on the heels of Hero Electrical, having racked up 35,113 items this yr (simply 251 lower than Hero). Nevertheless, Ola has seen its gross sales decelerate significantly over the previous 4 months. From a excessive of 12,698 items in April 2022, August’s 3,435 items are the bottom month-to-month numbers within the ongoing fiscal, bringing Ola underneath menace from fourth-placed Ampere.

Ampere, with cumulative five-month gross sales of 31,630 items, has been registering a constant efficiency and is averaging 6,326 items a month. Final month, Ampere inked a partnership with Flipkart, India’s homegrown e-commerce market, to speed up gross sales of the Ampere Magnus EX electrical scooter. Within the pilot section, prospects throughout Bengaluru, Kolkata, Jaipur, and Pune will be capable of entry the product and in addition avail of state-specific subsidies and advantages. After inserting an order on Flipkart, the purchasers might be contacted by the native authorised dealership for completion of RTO registration, insurance coverage, and supply of the scooter. The complete course of, from the time of order to doorstep supply, might be accomplished inside 15 days, says the corporate.

Bengaluru-based EV start-up Ather Vitality retailed 5,284 items final month, its greatest efficiency this fiscal, and has a five-month tally of 16,166 items. Its wholesales, as per SIAM, have been 6,410 items for August, indicative of the corporate holding its showrooms stocked for the festive season. One of many highlights final month was the rollout of Ather’s 50,000th 450X. Ather, which claims it’s the main EV producer within the state of Kerala with a 34 p.c market share, additionally inaugurated three new expertise centres in Pune, Chennai and Ranchi.

TVS and Bajaj additionally plug into EV progress story

As demand for electrical two-wheelers continues on its sturdy progress trajectory in India, legacy producers Bajaj and TVS are additionally making strong features with their electrical scooters. Apparently, each firms launched their merchandise – the Bajaj Chetak and TVS iQube – in the identical month: January 2020.

Proof of the rising market demand for TVS iQube and Bajaj Chetak is that their mixed wholesales until end-August 2022 have crossed the 50,000-unit mark. As per SIAM’s wholesale information, whereas TVS with 31,342 items has the bigger share (59 p.c) of the pie, Bajaj has offered a complete of 21,589 items over the previous 32 months.

The actual-world retail story isn’t any completely different. TVS has 14,363 items to its credit score within the April-August 2022 interval, whereas Bajaj has offered 9,651 items. Each firms are regularly increasing their retail community and buyer attain for his or her electrical scooters.

Electrical two-wheeler gross sales
Producer April to Aug 22 gross sales
Okinawa 43,944
Hero Electrical 35,364
Ola Electrical 35,113
Ampere 31,630
Ather 16,166
TVS 14,363
Bajaj 9,651
Revolt 9,211
Pure Vitality 6,220
Benling India 4,781

About the author

Ravi Kapoor