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Ferrari restructures enterprise with electrification in thoughts | Autocar India

Written by Rashmi

Revealed On Jan 15, 2022 10:00:00 AM

Hearken to this Article

Folks with years of expertise in semiconductor enterprise have been employed by the Italian supercar maker.

Ferrari has reorganised its enterprise construction to “enrich product excellence” and assist speed up its transfer to carbon-neutrality by 2030, with big-name hires from a semiconductor manufacturing large.

  • 5 departments added, will report on to the CEO
  • Management workforce expanded by hiring executives from semiconductor agency
  • Ferrari plans to go all-electric by 2030, first EV to launch in 2025

5 strategic departments – product growth, analysis and growth, digital and information, applied sciences and infrastructure and buying and high quality – will now report on to Ferrari CEO Benedetto Vigna

How will the restructuring assist

Ferrari says its new construction will enable for additional innovation, optimised processes and elevated innovation, resulting in extra collaboration alternatives. 

“We wish to push the boundaries additional in all areas by harnessing expertise in a novel Ferrari approach,” Vigna stated. “Our new organisation will improve our agility, important to seizing the alternatives forward of us on this fast-evolving atmosphere.”

Different departments, reminiscent of model diversification, design and content material, and communication will even proceed to report back to the CEO immediately. 

The management workforce has additionally been expanded by selling present Ferrari workers and thru exterior hires, the agency stated, with a number of govt strikes from Europe’s largest semiconductor chip producer. 

What’s modified

Ernesto Lasalandra, former analysis and growth chief at ST Microelectronics, has been moved into an identical position as Vigna by the Italian carmaker.

Angelo Pesci, who spent 20 years with the semiconductor large, has been appointed chief buying and high quality officer. 

Vigna himself joined from ST Microelectronics final September, earlier than three members of its senior administration workforce departed, together with chief expertise officer Michael Leiters. 

In the meantime, Gianmaria Fulgenzi, who has labored for Ferrari since 2002, has been assigned the position of chief product growth officer.

Silvia Gabrielli, at Ferrari since 2019 and previously of Microsoft, has change into chief digital and information officer.

Ferrari’s transfer to electrical propulsion is penned for 2030, with the agency’s first EV due in 2025. The Italian producer beforehand stated it would not transfer to electrical till the expertise would enable it “to provide a automobile that matches with our place”. 

“If we herald new expertise, then we have to deliver one thing new to the market. That’s how Ferrari has all the time labored with new expertise. The evolution of latest expertise is 100 p.c within the DNA of Ferrari,” chairman John Elkann advised our sister publication, Autocar UK.

Do you suppose the latest hires from the semiconductor agency will assist cost Ferrari’s electrical line-up? Tell us within the feedback.

About the author

Rashmi