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Harley-Davidson sees upturn in gross sales, leads premium section | Autocar India

Written by Ravi Kapoor

The Milwaukee producer has doubled its gross sales YoY to grow to be the market chief within the 1,000cc and above section.

With 601 bikes offered in FY2022, American icon Harley-Davidson has practically tripled its gross sales in comparison with FY2021, when it managed to promote 206 models. Of the 601 bikes offered within the final fiscal 12 months, 531 have been above the 1,000cc mark, making Harley the runaway market chief within the 1,000cc and above section. The following finest performer within the class was Triumph, which trailed an excellent deal behind, at 336 models.

Flip again the clocks simply a few years and the Milwaukee producer’s Indian operation gave the impression to be in a state of disarray, with the corporate asserting that it might stop its operations in India after 11 years of being within the nation. Whereas it has withdrawn from an energetic capability within the Indian market, the bikemaker did strike a deal to maintain its bikes in showrooms in our nation.

FY2022 marked the primary full monetary 12 months that the American firm’s distribution and repair in India has been dealt with by Hero MotoCorp, after the Indian big took over Harley’s gross sales and repair in October 2020. In that point, Hero has expanded the community to comprise 13 showrooms and 10 service centres throughout the nation, whereas additionally restarting buyer interplay occasions just like the richly attended HOG rallies throughout the nation.

Additionally serving to the gross sales development has been the introduction of recent merchandise – notably the Pan America 1250, which has given Harley a slice of the profitable journey bike pie. To learn how properly The Motor Firm has finished in its first crack at an ADV, you may take a look at our overview right here.


About the author

Ravi Kapoor