Bike News

Hero MotoCorp logos ‘Vida’ identify for EVs | Autocar India

Written by Ravi Kapoor

Printed On Nov 16, 2021 05:06:00 PM

Vida could possibly be an EV sub-brand which Hero MotoCorp will use to promote its electrical two-wheelers.

Hero has filed a variety of logos pertaining to the identify ‘Vida’, which is prone to be the sub-brand beneath which it is going to promote its electrical two-wheelers.

An understanding between Hero MotoCorp and Hero Electrical implies that Hero MotoCorp can’t promote any EVs with the Hero identify. However Hero MotoCorp definitely plans to fabricate and promote its personal electrical two-wheelers. It is readying its debut product, an electrical scooter, for launch by March 2022, and has additionally struck an settlement with Taiwanese firm Gogoro for battery swapping expertise.

It now seems that it’ll market its upcoming electrical two-wheelers beneath a brand new sub-brand referred to as Vida. The corporate lately filed a variety of logos pertaining to the identify Vida, together with Vida MotoCorp, Vida EV, Vida Electrical, Vida Scooters and even Vida Bikes. This additionally hints on the chance that Hero is engaged on an electrical bike for the long run.

A prototype of Hero’s upcoming electrical scooter was proven just about in August this 12 months as a part of the corporate’s 10th anniversary celebrations. It appears to make use of a mid-mounted motor and is predicted to be a mass-market product priced across the Rs 1 lakh mark.

About the author

Ravi Kapoor