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Hero MotoCorp Vida vs Hero Electrical: what’s the distinction? | Autocar India

Written by Ravi Kapoor

Whereas the 2 corporations have comparable names, Hero Electrical and Hero MotoCorp’s Vida aren’t associated in any manner.

India’s largest two-wheeler producer Hero MotoCorp not too long ago launched its first electrical scooter, Vida V1 , at Rs 1.45 lakh. 

However earlier than you marvel, the Vida V1 has nothing to do with electrical scooters made by Hero Electrical. Actually, Hero MotoCorp has no affiliation with Hero Electrical. For these of you who’ve at all times been confused by this, permit us to elucidate. 

Hero Electrical: the pioneers

Hero Electrical Autos Personal Restricted is a part of the Hero EcoTech group headed by Vijay Munjal and his son Naveen Munjal. The corporate is a pioneer within the electrical two-wheeler enterprise in India. Its merchandise cater to clients in search of a utilitarian EV at an inexpensive worth. The scooters have speeds capped at 25kph or 45kph and have bare-minimum options.

The corporate assembles electrical two-wheelers in India and sells them through a strong supplier community. Nonetheless, with the arrival of recent competitors from the likes of Ola Electrical, Okinawa and homegrown producers like TVS, Ather and Bajaj, the going has been more durable than ever. However, Hero Electrical has been steadily rising its supplier and buyer base within the nation to the purpose the place it has cornered a large chunk of the market. The model holds the third place when it comes to gross sales within the first half of monetary 12 months 2022-2023 (April-September 2022). 

Vida powered by Hero MotoCorp 

Hero MotoCorp is headed by Pawan Munjal, the uncle of Vijay Munjal. Whereas they each share the household title and the Hero model, they’ve taken utterly completely different approaches to the best way their corporations function. Hero Electrical is without doubt one of the largest EV gamers, however it’s minuscule compared to the worldwide two-wheeler large that’s Hero MotoCorp. What has separated them thus far is that the latter by no means ventured into the EV area. Till now. 

In terms of the distinction within the two firm’s choices, they’re poles aside. Firstly, the V1 boasts a significantly better function listing in addition to functionality than Hero Electrical merchandise. Whether or not it’s efficiency, battery vary, high pace or gradeability, the Vida V1 has much more to supply. The value additionally displays this – beginning at Rs 1.45 lakh, ex-showroom, it’s virtually double the most costly Hero Electrical scooter. Actually, the Vida V1 Professional is the most costly electrical scooter out there at this level. 

It goes with out saying that Hero Electrical and Vida are concentrating on utterly completely different audiences. So why did not Hero MotoCorp slap the Hero badge on its debut EV? Why give you the sub-brand, Vida?

Household feud

Again in 2010, as per a household settlement, it was agreed upon that Hero MotoCorp would not use the Hero model title for its electrical cars, thereby giving Hero Electrical the only proper to make use of the title on its EVs. This was relevant to EVs bought in India and overseas.

In latest occasions, nevertheless, each producer price its salt has to step into the ever-growing EV area. To place issues in perspective, greater than 2.75 lakh electrical two-wheelers have been bought in India within the first half of FY2023 (April-September 2022). 

Hero MotoCorp, clearly, wasn’t going to be left behind and expressed its intent to launch its personal electrical scooter. If Hero MotoCorp had been to slap the Hero badge on its scooter, that will’ve posed an issue for Hero Electrical. What’s within the title? Quite a bit, contemplating the model cachet that ‘Hero’ instructions. 

Authorized battles ensued within the Delhi Excessive Court docket, with Hero MotoCorp preventing to place the Hero badge on its EV merchandise. Nonetheless, in February this 12 months, Hero Electrical withdrew its petition in opposition to Hero MotoCorp with the matter being referred to an arbitration tribunal. In June, the tribunal dominated in favour of Hero MotoCorp, permitting it to make use of the title Hero for its electrical two-wheelers.

Nonetheless, Hero MotoCorp had already set plans and begun growth of its EV, and even introduced the Vida model in March. The corporate caught to the title with the launch of the V1 Professional and V1 Plus electrical scooters.

New beginnings

As a lot as Hero MotoCorp would’ve needed the Hero model on its electrical two-wheelers, the Vida model title will really assist distinguish itself from Hero Electrical. How that pans out for Hero MotoCorp and the way a lot of a dent its V1 could make out there is one thing that solely time will inform. 

In different information, Hero MotoCorp has not too long ago tied up with premium American electrical bike producer, Zero Bikes, to collectively make electrical bikes. The Vida model might additionally prolong to this class.

About the author

Ravi Kapoor