With expanded attain and new merchandise, the two-wheeler main goals to inch nearer to the Quantity One place at present held by Hero MotoCorp.
Honda India is gearing as much as launch a brand new 100cc bike in India, and in preparation for that, the corporate has begun taking steps to ramp up its supplier and repair community throughout the nation. The bike is anticipated to go on sale in 2023, and since it’s a mass market bike, establishing a large supplier community and touchpoints are important.
- New mass market product within the works
- Constructed to focus on Hero MotoCorp’s market share
- New dealerships and repair facilities being arrange
In line with a submitting with the Registrar of Corporations, HMSI had elevated the variety of its licensed most important sellers (AMD) to 1,025 in FY22 (April 2021-March 2022) by opening 11 new places in each city and rural areas. It has established 119 further affiliate sellers, 10 Finest Deal shops, and 239 authorized service centres through the reported interval, bringing the general footprint to five,246 touchpoints on the finish of FY22.
This dealership growth goes to play an vital position in Honda’s quest to pose a critical problem to Hero MotoCorp’s dominance within the 100-110cc commuter bike market. Whereas Honda is a pacesetter within the 125cc bike phase with over a 50 p.c share, Honda Motorbike will likely be banking on the brand new 100cc mannequin and expanded community to herald the extra volumes to inch nearer to its rival Hero MotoCorp.
Actually, within the month of September, Honda Motorbike & Scooter India had registered gross sales of two.85 lakh items surpassing Hero MotoCorp’s 2.51 lakh items as the biggest two-wheeler retailer for the month.
By the top of September, the hole between Hero MotoCorp and Honda Motorbike & Scooter India stood at 4 lakh items. Hero MotoCorp had bought about 2.7 million automobiles within the first six months of this monetary 12 months and the Japanese two-wheeler main had dispatched 2.three million automobiles.