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Honda, TVS scooter gross sales enhance; Suzuki, Yamaha, Hero put up slight decline | Autocar India

Written by Ravi Kapoor

EV maker Okinawa doubles total share of two-wheeler market; Ather, Bajaj put up wholesome e-scooter gross sales progress.

Within the April-July 2022 interval, a complete of 16,87,062 scooters have discovered a house. Of the 9 producers within the fray, 4 – Suzuki, Hero MotoCorp, Piaggio and India Yamaha Motor – have ceded market share, whereas the others have elevated their maintain.

As per the numbers launched by trade physique SIAM, scooter market chief Honda Bike & Scooter India (HMSI) has recorded 78 p.c year-on-year (YoY) progress with 8,12,086 models, which provides it a market share of 48.13 p.c, up by about 2 p.c from a 12 months in the past.

TVS Motor Firm has made the utmost good points in market share within the first 4 months of this fiscal – it has elevated its scooter market share to 24.18 p.c from 20.04 p.c in April-July 2021. In FY2022, with complete gross sales of 8,66,851 scooters, TVS had a 21.62 p.c market share. The corporate has doubled gross sales of 4,08,036 models in April-July 2022 to represent 108 p.c YoY progress.

TVS is seeing demand for all its 4 ICE scooters, and whereas the Jupiter, NTorq and Wego have contributed 3,64,095 models (up 105 p.c/1,76,953), the Pep+ accounted for 28,913 models, up 64 p.c/17,598. The corporate’s sole electrical scooter, the iQube, noticed demand catapult 911 p.c to 15,028 models from 1,486 a 12 months in the past.

Suzuki Bike India is seeing slower progress with its Entry up to now few years. The corporate’s four-month gross sales of two,21,931 models, comprising the Entry, Avenis and the Burgman Avenue, are up 30 p.c on year-ago numbers (April-July 2021: 1,70,313) nevertheless it sees a decline in market share to 13.15 p.c from 17.41 p.c a 12 months in the past.

It is the identical with Hero MotoCorp: 1,04,885 models, which is a 15 p.c uptick in demand, giving it a 6.21 p.c share, down Three p.c on April-July 2021’s 9.29 p.c. Yamaha too is feeling the warmth of the competitors; whereas it offered 57,525 models (+60 p.c), its share has slipped to three.40 p.c from 3.66 p.c a 12 months in the past. Piaggio, at current, has a 1.02 p.c scooter market share, down a tad from the 1.21 p.c it had a 12 months in the past. The corporate offered 17,329 models to clock 45 p.c YoY progress.

EV two-wheeler producers make their impression

Of the EV two-wheeler producers, Okinawa has topped with its e-scooter gross sales of 42,744 models in April-July 2022, up 260 p.c on the year-ago complete of 11,888 models. This has helped the corporate double its share within the total two-wheeler market to 2.53 p.c from the 1.21 p.c it held a 12 months in the past. On the retail entrance, Okinawa is No 1 within the first 4 months of FY2023, with 35,386 models going house to patrons. Ola managed to clock gross sales of 31,729 models, putting it in a cushty second place however nonetheless a lot beneath market chief Okinawa.

TVS’ sole electrical scooter, the iQube, noticed demand catapult 911 p.c to 15,028 models from 1,486 a 12 months in the past. Ather Power offered 13,265 models, which marks over 200 p.c YoY progress and offers it a market share of 0.78 p.c. Bajaj Auto, which is progressively increasing its Chetak e-scooter gross sales community, has clocked 9,261 models in April-July 2022, up 437 p.c, and has a 0.54 p.c share of the general scooter market. 

Progress outlook: promising

The shift to BS6 emission norms necessitated an improve to the dearer digital gas injection and has made two-wheelers costlier than they had been two years in the past, affecting the underside of the pyramid on the buyer entrance. That is the explanation why the previous two years, which had been impacted by the pandemic, noticed demand sliding for entry-level scooters and commuter bikes. As compared, the chief and premium phase merchandise weren’t solely unaffected but additionally noticed first rate progress.

Two-wheeler customers are inherently cost-sensitive, and the excessive petrol costs in addition to the lure of electrical mobility, albeit at the next preliminary value, can also be drawing patrons to electrical scooters. Proof of this market pattern is electrical two-wheelers accounting for 3.6 p.c of retail gross sales in Q1 FY2023.

Ola’s figures are taken from the federal government’s VAHAN portal which displays the variety of registrations.

About the author

Ravi Kapoor