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How the Indian auto trade is celebrating Ladies’s Day | Autocar India

Written by Sunny Kumar

Printed On Mar 08, 2021 06:52:00 PM

We spherical up some highlights of how auto manufacturers like Audi, Hero MotoCorp, Renault and extra celebrated Worldwide Ladies’s Day 2021.

Lengthy gone are the times when automobiles and two-wheelers had been thought of as one thing to be solely marketed to males. Manufacturers have woken as much as the truth that ladies make up an more and more key slice of their buyer base. And it doesn’t cease there; across the globe, we’re seeing extra ladies stepping up and taking over management roles within the auto trade. Even the store ground isn’t neglected. Only in the near past, MG Motor India rolled out its 50,000th Hector from its Halol plant and girls led the end-to-end manufacturing of the unit.

From difficult stereotypes to providing particular reductions and extra – right here’s how a few of the greatest manufacturers within the Indian auto trade celebrated 2021 Worldwide Ladies’s Day:

Audi – #DriveTheChange

Audi India kicked off its #DriveTheChange initiative by inviting followers on-line to publish a few of the gender-related stereotypes they’re uninterested in listening to. The model then took this initiative on-ground by inviting eight ladies from various industries to indicate off their driving abilities, shattering these very stereotypes.

Providing a play on Audi’s new slogan ‘Future is an Perspective’, Audi India Head, Balbir Singh Dhillon stated, “Future is an perspective and it’s time now to alter the regressive attitudes which have gotten established through the years”.

Renault, Hero MotoCorp, Okinawa supply reductions and advantages

Renault is providing some unique presents for feminine clients from March 8-14. This features a 10 p.c low cost on elements and labour, together with prolonged guarantee and RSA (Roadside Help Cowl). The carmaker can be providing free decide up and drop off for feminine clients, assured presents and extra. These presents can be found throughout all Renault workshops in India.

Two-wheeler producers have joined in too. Hero MotoCorp is providing a Rs 5,100 cashback supply on all scooters, along with a Rs 3,000 alternate/loyalty bonus.

Okinawa, in the meantime, has introduced a month-long marketing campaign. The electrical two-wheeler maker is providing assured presents (value Rs 3,000 – Rs 1,00,000) on buy of the Okinawa Lite, Okinawa Ridge+, and Okinawa R30. Moreover, the corporate’s additionally working a social media marketing campaign inviting ladies from its dealership community to share their success tales. The purpose is to encourage budding ladies entrepreneurs to affix the EV sector.

FMSCI provides extra members to Ladies Fee for Motorsport

Federation of Motor Sports activities Golf equipment of India (FMSCI) – which is liable for the governance and promotion of motorsport within the nation – has introduced the members of its Ladies Fee for Motorsport, India 2021. Autocar India’s very personal Renuka Kirpalani (government editor, the Autocar Present) joins the fee together with WIM Chairperson, Sita Raina, former Nationwide Rally champion, Anita Nanjapa, and Paralympian and Khel Ratna awardee, Deepa Malik.

The fee works in the direction of recognising budding feminine expertise in motorsport and making ready them for competitors on the nationwide and worldwide stage.

The FMSCI has additionally introduced that its numerous commissions can even have members representing the curiosity of girls – Mira Erda (Grassroot), Vijay Lakshmi (Regularity Rally), Anita Nanjapa (Two-wheeler), Bani Yadav (Off-road) and Divya Miglani (4-wheeler).

Toyota Revvelations Problem

For Ladies’s Day, Toyota has launched an Instagram reel template and is inviting followers to seize a companion, take part and handle one key query – Are we actually judging the driving or the gender? The carmaker’s that includes the reels on its Instagram web page, so don’t neglect to tag the web page if you happen to’re taking part. You’ll be able to try the video under for extra particulars:

Not simply in the future

Whereas almost each firm had some type of inventive as much as rejoice Ladies’s Day, manufacturers like Volkswagen, Kia and Mahindra highlighted one vital message – the truth that this isn’t an remoted day-long occasion; ladies needs to be celebrated on daily basis.

About the author

Sunny Kumar