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Kia to launch EV6 this August however in restricted volumes | Autocar India

Written by Rashmi

On account of world manufacturing constraints, solely 100 models of the all-electric EV6 – more likely to be priced between Rs 55 lakh-60 lakh – have been allotted for India for this 12 months.

Kia has set the launch of its all-electric EV6 in India for later this 12 months. Bookings for the Kia EV6 will start on Could 26, adopted by the value announcement and launch in August.

  • Kia EV6 to be provided in top-spec AWD guise in India
  • Large world demand and microchip scarcity curtails provide to India
  • Value announcement and launch anticipated by August 2022

The EV6 is Kia’s first devoted EV constructed on the identical E-GMP platform because the Hyundai Ioniq 5, and each these vehicles, which include the newest EV tech and an 800V structure, have taken the market by storm to turn into an on the spot hit globally. Kia is struggling to maintain up with the demand for the EV6, a state of affairs made tougher by the persistent semiconductor scarcity that continues to roil the business and impression manufacturing.

Kia EV6 in India: solely 100 models for 2022

On account of manufacturing constraints, Kia has been pressured to juggle provide of the EV6 world wide; and like many different world automakers additionally going through manufacturing challenges, it has prioritised the extra worthwhile markets over low margin markets like India. In consequence, Kia has restricted the primary batch of India-bound EV6s to simply 100 models for 2022. With the launch in August, this preliminary lot of EV6s could about be enough until the tip of the 12 months, particularly for the reason that automotive gained’t be offered pan-India, however solely by way of a single seller in every of the 5 metro cities.

Nevertheless, sellers count on demand for the EV6, which can include a launch value of Rs 55 lakh-60 lakh, to be excess of the restricted numbers they obtain. “The EV6 has gained rave critiques globally which clients are effectively conscious of. Moreover, it’ll enter a white area as there is no such thing as a different EV within the Rs 55 lakh-60 lakh bracket,” mentioned a Kia seller.

The EV6’s most important rival, the Ioniq 5, will come two months after the EV6. Once more, Hyundai India has been unable to get enough allocation of the Ioniq 5, which is known to have delayed its India launch.

Talking to Autocar India, Tae-Jin Park, managing director and CEO, Kia India, mentioned, “We’ve got proper now acquired an allocation of solely 100 EV6s for 2022. I’m pushing the top workplace to present us extra, however it’s troublesome due to the very excessive world demand.” In March 2022, Kia reported a file excessive of worldwide month-to-month wholesales of the 7,667 EV6s, a determine that might have been considerably increased if not for the components provide crunch.

Kia EV6: Extra worthwhile markets prioritised over India amid provide scarcity

The restricted allocation of EV6s for the Indian market highlights the development the place world carmakers divert the severely constrained provide of vehicles to markets the place they’ll take advantage of cash to maximise earnings. India has sometimes been a low revenue margin market on the subject of totally imported automobiles. The exorbitant taxation construction for Utterly Constructed Up (CBU) models imply that automakers should function with a lot thinner margins to protect in opposition to pricing their vehicles too excessive for the cost-sensitive Indian market.

Although the EV6 is just not meant to deliver volumes, it’s an essential mannequin for Kia as a model builder and to set the ball rolling for electrification in India. 

Whereas the EV6 is accessible in a number of configurations and battery sizes overseas, since volumes are restricted for India, the plan is to first launch the top-spec mannequin, which will get a twin motor, all-wheel drive set-up and produces 325hp. It comes with the bigger 77.4kWh battery pack to present a claimed most driving vary of 510km. Kia is predicted to broaden the EV6 vary in India with smaller battery packs and single-motor, RWD set-ups later in 2023 as soon as provide constraints ease.

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