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Mahindra Racing 2022 System E racer debuts new Born EV brand | Autocar India

Written by Gulati

Revealed On Nov 18, 2021 09:17:00 PM

The brand new brand can be used throughout Mahindra’s Born EV vehicles portfolio.

Mahindra Racing has revealed its new race automotive for the upcoming 2022 System E season, which will get underway in January subsequent 12 months. The M7Electro carries Mahindra’s new Born EV brand, which has been revealed for the primary time, together with a brand new all-red livery.

  • M7Electro sports activities new, all-red livery
  • Rowland to race alongside Sims
  • Mahindra plans to launch eight EVs by 2027

Mahindra Born EV brand revealed

The brand new brand seems to be an tailored model of Twin Peaks brand for Mahindra’s SUV vary, and it will likely be used throughout the corporate’s Born EV portfolio. Mahindra plans to launch eight EVs by 2027. 4 of those can be derived from the corporate’s vary of petrol and diesel merchandise. Then from 2025, Mahindra will launch 4 new SUVs that can be underpinned by a Born EV platform and designed for electrification from the bottom up. 

“The brand new dynamic Mahindra wordmark displays the sleeker, extra tech-focused Mahindra of as we speak,” says Asha Kharga, Mahindra & Mahindra’s chief buyer and model officer. “The brand new Born EV brand is electric-in-motion, it appears like a drive of pink and silver power handed by in high-speed. It displays our focus and dedication to the electrical revolution. By sporting the brand new identification, the race staff has turn into the primary of Mahindra corporations to have its property adorned with the brand new model identification parts.” 

The brand new livery reiterates Mahindra’s ‘Race to Highway’ programme. Mahindra Superior Design Europe (M.A.D.E.) has been instrumental in creating the Born EV platform and an announcement launched by the staff states it’s “serving to speed up Mahindra’s international EV imaginative and prescient by bringing data and know-how from the game to highway automobiles in its ‘Race to Highway’ know-how programme.”

Mahindra Racing System E season eight racer

Season eight would be the final season with the Gen 2 vehicles earlier than the Gen three period kicks off. The {hardware} is homologated (locked in spec) for subsequent season, so Mahindra Racing will proceed utilizing the M7Electro. However the staff can proceed unlocking efficiency by software program updates. Season eight can even function fairly a couple of adjustments, together with an all-new qualifying format. Energy can even improve from 200kW to 220kW.

“We head into our eighth 12 months of competitors reinvigorated and dealing hand in hand to maximise our package deal with the incredible companions we’ve; together with ZF and Shell, whose know-how varieties key components of our M7Electro,” stated Dilbagh Gill, CEO and staff principal, Mahindra Racing.

Oliver Rowland will be a part of Alexander Sims for the brand new season. Whereas this can be Sims’ season 12 months with the Indian squad, Rowland comes onboard after beforehand driving for Nissan. Pre-season testing begins from November 29 on the Circuit Ricardo Tormo in Valencia, Spain.

Nick Heidfeld will step away from his earlier place as Official Take a look at and Reserve Driver, however retains his function as Particular Advisor to Mahindra Racing. Jordan King, in the meantime, continues for a second 12 months as Improvement Driver.

System E season eight kicks off on January 28 with a double-header in Diriyah. The 16-race calendar would be the longest season in System E historical past.

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