Maruti is, nonetheless, assured that the Grand Vitara’s wide selection of variants will give it an edge over rivals.
We not too long ago reported that the Maruti Suzuki Grand Vitara has racked up 53,000 bookings simply weeks forward of its launch later this month, with the strong-hybrid variants accounting for 43 p.c of the whole bookings. Now Maruti Suzuki has revealed that 4WD variants – supplied solely with the mild-hybrid handbook powertrain – have to this point accounted for 5-7 p.c of general bookings.
- 4WD system restricted to solely Zeta and Alpha trims
- Costs for Grand Vitara to be introduced later this month
Maruti Grand Vitara: 4WD variants see restricted demand
The 4WD variants thus comprise about 2,750-3,750 models of the whole bookings, and that isn’t loads. That is regardless of it being supplied in a light hybrid handbook powertrain, which may see the 4WD being priced competitively. Notably, the Grand Vitara additionally misses out on the 4WD system with the mild-hybrid computerized powertrain, though the identical is obtainable on the made-in-India Grand Vitara that’s exported to South Africa.
Maruti Suzuki is, nonetheless, assured that the Grand Vitara has a robust probability of disrupting the section. “What I really feel will become very optimistic for the Grand Vitara is the sheer vary of choices on provide,” mentioned Shashank Srivastava, senior govt officer, Advertising and Gross sales, MSIL. “Throughout the SUV section, it would entice totally different prospects, those that are a hybrid, the comfort of an computerized, or the capabilities of an all-wheel drive SUV.”
The Grand Vitara might have the excellence with segment-unique hybrid and 4WD expertise, however the competitors – led by the Hyundai Creta and Kia Seltos – can also be properly positioned when it comes to myriad choices like a diesel, turbo-petrol and naturally aspirated petrol powertrain. Maruti Suzuki, nonetheless, believes that this all-new SUV will find yourself consuming into the gross sales of its predominant rivals in addition to increase the section.
“Because it occurs with any new mannequin, they find yourself uplifting their respective segments. We count on a little bit of each – cannibalisation of current fashions inside midsize SUV section in addition to its general growth with the entry of the Grand Vitara,” Srivastava mentioned.
Maruti Grand Vitara: launch and supply timeline
Maruti Suzuki will announce costs of the Grand Vitara SUV by the final week of September, with buyer deliveries set to start from early October. Bookings for the Grand Vitara have been underway for a token quantity of Rs 21,000. For extra particulars on the Grand Vitara’s specs, trims and options, click on right here.