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Mercedes-Benz India appoints Lance Bennett as VP, gross sales and advertising | Autocar India

Written by Sunny Kumar

He replaces Santosh Iyer who will take over because the MD and CEO of the model from January 1, 2023.

Mercedes-Benz India has introduced that Lance Bennett will take over as vice chairman, Gross sales and Advertising, from February 1, 2023. Bennett presently serves as common supervisor and firm director at Mercedes-Benz, New Zealand, and is liable for Gross sales, Advertising and Aftersales Assist for Passenger Automobiles. Bennett succeeds Santosh Iyer who was just lately elevated to managing director and CEO of Mercedes-Benz India, efficient January 1, 2023.

  1. Bennett to tackle the position from February 1, 2023
  2. He began his profession with Mercedes-Benz New Zealand 

Martin Schwenk, MD and CEO of Mercedes-Benz India, mentioned Bennett efficiently grew the Mercedes-AMG enterprise in New Zealand and oversaw the implementation of ‘Retail of the Future’. Schwenk, after a profitable four-year stint in India, will take over as president and CEO of Mercedes-Benz Thailand in January.

At Mercedes-Benz New Zealand, Bennett launched the EQ vary of autos, rising the section considerably within the nation over the previous two years. Bennett additionally oversaw the implementation of Mercedes-Benz’s direct-to-consumer enterprise mannequin, which focuses on offering clients with clear pricing, entry to a nationwide inventory pool of autos, and the choice to buy autos on-line. 

Bennett started his profession with Mercedes-Benz New Zealand in 2005 as a administration accountant. He has held a number of senior positions inside the automotive business, spanning finance, gross sales, operations and product administration, together with postings within the USA and Australia. He rejoined Mercedes-Benz New Zealand in 2019 as its chief monetary officer.

Mercedes-Benz India: what’s subsequent? 

The German model will introduce two new SUVs out there in December 2022 – the EQB all-electric three-row SUV, and its ICE counterpart, the GLB. Learn extra on that right here.

About the author

Sunny Kumar