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MG India tops buyer gross sales satisfaction – J.D. Energy 2021 India SSI Research | Autocar India

Written by Rashmi

MG India scored 881 on the examine’s 1,000-point scale, adopted by Toyota India (877) and Hyundai India (875).

MG India has ranked highest within the J.D. Energy 2021 India Gross sales Satisfaction Index (SSI) Research. On a 1,000-point scale, MG scored 881, adopted by Toyota India (877) and Hyundai India (875). 

J.D. Energy 2021 India Gross sales Satisfaction Index (SSI) Research 

The J.D. Energy 2021 India Gross sales Satisfaction Index (SSI) Research relies on responses from 5,593 new-vehicle homeowners who made their buy from January to December 2021. The examine excluded the months from April to June 2021 as a result of second wave of pandemic in India. The examine was fielded from September by way of December 2021. 

It measures new-vehicle homeowners’ satisfaction with the gross sales course of on six elements (listed so as of significance): supply course of (20 p.c); seller facility (18 p.c); paperwork completion (17 p.c); figuring out the deal (15 p.c); gross sales guide (15 p.c); and model web site (14 p.c). The examine examines gross sales satisfaction solely within the mass-market section. 

MG in India

MG got here into the Indian market with the Hector SUV in 2019. Together with the Hector, the corporate’s present portfolio is made up of Hector PlusGlosterAstor and ZS EV SUVs. The corporate just lately launched the up to date ZS EVwith a bigger battery pack. It is usually growing an all-electric, two-door mannequin, slated for an early 2023 launch, which can be primarily based on SAIC-GM-Wuling’s International Small Electrical Automobile (GSEV) platform. 

2021 India Gross sales Satisfaction Research: extra findings

The examine discovered that whereas 85 p.c of automobile patrons went on-line for his or her car analysis, there was a powerful desire for bodily showroom visits. 68 p.c of the respondents mentioned they want to wish to undergo all the automobile shopping for journey in particular person, and solely 20 p.c mentioned they needed an entire on-line expertise. 

Moreover, the examine came upon that prospects search for immediate response by firms, following an internet request. Furthermore, suggestion from household or friends stays a number one issue for selecting a seller, adopted by dealership location, and a promise of fast supply. 

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