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MG India tops JD Energy 2022 India Gross sales Satisfaction Index (SSI) Examine | Autocar India

Written by Sunny Kumar

The research highlights that even within the period of digitisation, bodily product discovery at showrooms is essential to prospects.

MG India has secured the best rating within the JD Energy 2022 India Gross sales Satisfaction Index (SSI) Examine. On a 1,000-point scale, MG scored 881, adopted by Toyota India (878) and Hyundai India (872) in second and third locations, respectively. That is the second consecutive yr that MG has topped the research, with Toyota and Hyundai additionally repeating their respective standings.

  • Examine measures automotive purchaser’s satisfaction on six completely different parameters
  • Millennials and Gen Z prospects are the toughest to please, finds survey
  • Product discovery at showrooms stay an essential driver of buyer expertise

2022 India Gross sales Satisfaction Index (SSI) Examine: what’s it?

It measures a new-vehicle purchaser’s satisfaction with the gross sales course of on six elements (listed so as of significance) – supply course of (20 p.c), supplier facility (18 p.c), paperwork completion (17 p.c), figuring out the deal (15 p.c), gross sales advisor (15 p.c), and model web site (14 p.c). The research examines gross sales satisfaction solely within the mass-market section.

The 2022 India Gross sales Satisfaction Index (SSI) Examine is predicated on responses from 6,618 new-vehicle patrons who made their buy from January to December 2021. The research, carried out by JD Energy in collaboration with NeilsenIQ, was fielded from June by means of September 2022.

Findings of the research

The research has discovered that even within the period of digitization, with 88 p.c researching concerning the product on-line, product discovery at showrooms stays probably the most essential drivers of buyer satisfaction. Nevertheless, about one-third of the purchasers don’t expertise a seamless product discovery engagement on the showrooms.

“Even in an period of immediate data availability, the significance of gross sales consultant-led product discovery continues to drive buy expertise,” stated Sandeep Pande, lead of the automotive apply India at NielsenIQ.

MG, with its eXpert digital platform and totally digital showrooms, due to this fact appear to be providing one of the best retail expertise amongst mass-market carmakers in India. The Chinese language-owned British carmaker presently sells the Hector, Hector Plus, Gloster, Astor and ZS EV in India. It is usually growing an all-electric, two-door mannequin, slated for an early 2023 launch, which shall be based mostly on SAIC-GM-Wuling’s International Small Electrical Automobile (GSEV) platform.  

The research additionally discovered that just about one-third (27 p.c) prospects confronted a number of points throughout their industrial engagement with the sellers, thereby dropping the satisfaction index. In the meantime, millennials and Gen Z prospects had been essentially the most tough lot to please with 41 p.c citing points in product discovery engagement versus 33 p.c amongst older prospects. The research additionally identified that prospects are delicate in direction of key explanations on the day of supply and a bit past, for example, on issues comparable to a particular ceremony and a follow-up name.

This is a have a look at the person rankings of all of the mass-market gamers in India. 

JD Energy 2022 SSI Examine Rankings
Carmaker SSI rating
MG India 881
Toyota 878
Hyundai 872
Honda 871
Tata 869
Volkswagen 868
Mass Market Common 862
Kia 858
Maruti Suzuki 858
Skoda 858
Nissan 855
Mahindra 848
Renault 845

About the author

Sunny Kumar