A slight leisure within the showroom dimension requirement has allowed Yamaha to open its first premium dealership within the industrial capital.
Mumbai has lastly acquired its first Yamaha Blue Sq. showroom, after the Japanese producer barely relaxed its dimension requirement for its premium dealerships. Whereas not fairly within the coronary heart of town, Swastik Auto, the brand new Blue Sq. vendor, is situated in Ulhasnagar, which does fall below the Mumbai Metropolitan Area.
Blue Sq. is Yamaha converse for a top-line dealership the place you may check journey and purchase its premium fashions just like the Aerox maxi-sports scooter, in addition to take a look at all the catalogue of equipment, using gear and attire provided by the producer. Owing to the breadth of things on show, these showrooms have to be fairly giant, which has posed a problem in cities like Mumbai the place actual property is at a premium.
Chatting with Eishin Chihana, chairman of Yamaha Motor India, in Might, we discovered that the corporate was working to attempt to clear up this problem, and was making an attempt to have “a bit of flexibility for the scale of the showroom”. That effort appears to have now borne outcomes. Moreover, Chihana additionally talked about that the corporate was in talks with quite a lot of different companions to arrange extra dealerships within the area, so issues may get higher nonetheless for Mumbai clients.
The consequences of Yamaha’s flexibility will prolong past Mumbai as nicely, and must also assist potential vendor companions in different cities like Delhi the place actual property is fairly expensive too. All in all, we are able to hope to see extra Blue Sq. showrooms popping up throughout the nation, particularly in metro cities, because of Yamaha’s new strategy.
The draw of those showrooms may get even stronger quickly, as a result of there’s a probability that Yamaha may herald fashions just like the MT-07 and YZF-R7, maybe even as quickly as the tip of this yr. Extra particulars out there right here. On the identical time, we additionally lately discovered that the corporate is working to make the favored Aerox out there in all of its showrooms (it’s at present restricted to solely Blue Sq. dealerships), and you’ll learn extra about that right here.