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Ola Electrical affords 14-day assured supply to pick prospects | Autocar India

Written by Ravi Kapoor

The provide is being prolonged to prospects solely in sure main cities; nonetheless, finer particulars are usually not but clear.

Ola Electrical is now rolling out a assured 14-day supply marketing campaign. As seen within the picture under, an electronic mail has been despatched out to a restricted variety of potential prospects, mentioning assured 14-day supply for the S1 Professional electrical scooter.

Supply particulars not but clear

Nonetheless, the e-mail doesn’t comprise any additional particulars, and it is unclear precisely when this 14 day countdown begins. Step one to buying an Ola S1 Professional is to make a reservation by paying Rs 499. One then confirms their buy by paying an additional Rs 20,000 when the acquisition window opens, after which paying the stability quantity nearer to the supply of the scooter. In some unspecified time in the future throughout this journey, one additionally has to pay the FAME-II subsidy quantity, which is then later refunded. At what level alongside the way in which this 14-day countdown begins is one thing there is not an excessive amount of readability about for the time being.


We reached out to Ola with this doubt, in addition to a number of different questions, together with issues reminiscent of what occurs if Ola then fails to ship the scooter in 14 days. Whereas we did obtain a response from the corporate, not one of the questions had been answered. That is the assertion we obtained: “Pioneering the D2C distribution mannequin, Ola has been in a position to set new benchmarks within the automotive business for buyer expertise and supply. Since starting deliveries in mid-December final yr, we had been in a position to efficiently scale back supply TAT by clearing conventional bottlenecks of registration course of and monetary help considerably. The March buy window noticed us ship the Ola S1 Professional inside 4 weeks, subsequently even in two weeks in choose cities. The truth is, within the present buy window, we had been in a position to make deliveries inside 24 hours of buy even.’’

Supply solely accessible to pick prospects

What we did be taught, although, is that it is a very restricted marketing campaign, and these emails are solely being despatched to sure potential prospects in main cities throughout India, the place the corporate is assured that it could possibly fulfil the promise. Ola has ramped up its manufacturing significantly, because it started deliveries final December – the corporate solely registered 238 scooters within the closing month of final yr (as per the federal government’s VAHAN portal), however managed to register near 13,000 scooters in April, inserting it forward of Hero Electrical and making it the most important electrical two-wheeler maker within the nation.

Whereas the amount of deliveries is steadily ramping up, high quality continues to be a priority surrounding Ola scooters. The newest growth has been buyer stories of entrance suspension breakage points cropping up on-line.

About the author

Ravi Kapoor