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Opinion: How Yamaha made the Tenere 700 well-known | Autocar India

Written by Ravi Kapoor

Letting Pol Tarrés free on the Tenere 700 has been a genius advertising transfer by Yamaha.

The time period influencer means many issues to many individuals. I like to consider it within the literal sense of the phrase – the extra somebody influences me into desirous to do or purchase one thing, the extra of an influencer I believe they’re. So in my thoughts, Yamaha has struck influencer advertising gold within the type of Spanish motorcycling genius Pol Tarrés.

Tarrés was a comparatively unknown title outdoors of the enduro racing world, however that modified in 2020. Over the past couple of years three YouTube mini movies have been unleashed that featured him doing a little completely unbelievable issues with the Yamaha Tenere 700. We’ve all marvelled on the wonderful issues Chris Birch does with large KTM ADVs, however Tarrés took it to a different degree. What made it so unbelievable was that he was pulling off these type of brain-melting, death-defying enduro strikes on a 200-plus kilo ADV as a substitute of the same old featherweight enduro bike. It was badass, awe-inspiring and the world had by no means seen something prefer it.

Every movie took the loopy quotient even larger with Tarrés using the T7 to locations no car ought to logically be capable to get to. Clearly, the person is on a mission to shatter the bounds of what’s attainable, which explains the newest movie that includes him – Horrible 7. This time round, he actually rode up the facet of Mercedario mountain within the Andes to a top of 6,157.5 metres, setting a world document for a twin-cylinder motorbike. It was so strenuous within the excessive altitude over the utterly free floor that the water bladder in his hydration pack had to get replaced with an oxygen cylinder.

Nevertheless, what really cements Tarrés as considered one of my private all-time motorcycling greats is that he simply accomplished the Erzberg Rodeo on the Yamaha T7. This annual 35.2km onerous enduro race is so troublesome that of the 1,500 entrants solely 500 certified – and of these, solely EIGHT (!) of the world’s prime enduro riders managed to finish all 27 checkpoints inside the allotted 4 hours.

The remainder of the riders are ranked based mostly on how far they bought, and in a area virtually completely composed of 300cc, 2-stroke machines that weigh about 100kg, Tarres rode his Tenere to a 77th place out of 500. There are many movies on YouTube, together with a close to 2-hour POV movie shot from Tarrés’ helmet that showcase simply how psychological this race is.

Past his god-like ability, the opposite overarching issue is that the bike has made it by means of all this abuse, regardless of by no means having been designed to carry out in such excessive circumstances. After all, it has modified suspension, wheels, tyres and such to have the ability to take the violence. Nonetheless, the engine and chassis are virtually utterly inventory, which works to indicate simply how robust this in any other case comparatively easy and reasonably priced ADV really is.

The movies are fantastically put along with a little bit of a storyline woven in and so they ship you on an emotional curler coaster of pleasure, elation, worry, disbelief and every thing in between. They desperately make me wish to be a greater rider, and above all else, they make me desire a Yamaha Tenere 700 so frikkin’ dangerous! If that isn’t influencing, I don’t know what’s.

About the author

Ravi Kapoor