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Opinion: Ola Electrical teasers – digital or actuality? | Autocar India

Written by Rashmi

Ola Electrical has teased a possible taxi and a crossover, however are these vehicles for actual or only a gimmick?

Ola Electrical has teased a automobile, once more. Launched through CEO Bhavish Aggarwal’s Twitter account (@bhash) and a video proven at a manufacturing facility occasion, the teasers present a number of electrical automobile ideas, in addition to some which might be being ‘labored’ on in a Digital Actuality studio. Factor is, are these teasers for actual? Do they precisely replicate what Ola will put to market? Or is that this all a recreation of smoke and mirrors, an train particularly designed to attract consideration and impress traders?      

One factor’s for positive, if these photos are actual, Ola will voluntarily be swimming towards the tide. Why? Nicely, it is actually easy – the place are the teasers of the SUV? The vehicles teased are hatchbacks, sedans, or at finest, crossovers. And let’s be clear, proper now SUVs rule. Need proof? Have a look round. Tata solely tasted success after it launched a string of SUVs, Kia India has attained success doing predominantly SUVs, Maruti and Toyota will main on SUVs manner into the foreseeable future, Datsun would have nonetheless been round if it had stuffed its line-up with SUVs, and if Ford had finished solely SUVs in India, it could have been within the black too. Each, the EcoSport and the Endeavour had been hitting their targets. So why tempt destiny? After which there’s the thorny problem of floor clearance, an issue that crops up on all electrical vehicles. So, after all, there should be SUVs within the recreation plan. 

However might there be different physique types too? Say Ola desires to play disruptor (start-up DNA), say it desires to be its personal finest buyer with Ola Cabs, after which, because it claims, it desires to handle the sub-Tesla market in southeast Asia and past. May a big sedan or hatchback-based crossover actually work? And may Ola Electrical make a globally acceptable taxi? It might be troublesome. A giant hurdle right here can be a cheap battery, which presently stands at roughly USD 118 per kWh. So, whereas Ola is claiming 70-80kWh for his or her vehicles within the teaser, even a 50kWh battery would value between Rs 5 lakh-6 lakh. And that’s with out factoring in the price of the remainder of the automobile. Even when Ola efficiently begins its personal battery plant, round 60 % of the price of a lithium-ion battery comes from the cathode (50 %) and anode (10 %). Additionally, would Ola Electrical actually be capable of reduce prices by knocking a majority of conventional element suppliers out of the chain? After which there’s engineering all of the {hardware} and software program integration, clubbing collectively a platform, and, after all, manufacturing all of it; a mammoth process checklist to not be scoffed at, particularly in case you’ve by no means produced a automobile earlier than. Simply ask Elon Musk.  

One factor’s for positive, Ola has traders in its again pocket. Full respect. And let’s not neglect, it’s the investor who’s king right this moment and never the shopper. Founder Bhavish Aggarwal can also be making an attempt to curate a Musk or Jobs-like fan following in India (cash equals respect); Ola Electrical lately carried out a large goodwill producing occasion at its plant and, importantly, later this 12 months or subsequent 12 months, Ola Electrical can even lastly go forward with its IPO and problem shares to Indian traders via the Indian inventory alternate. And that may very well be the true purpose for these teasers.

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