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Rolls-Royce registers file gross sales in 2021 | Autocar India

Written by Rashmi

Revealed On Jan 10, 2022 06:25:00 PM

Pandemic does little to dampen Rolls-Royce’s ‘spirits’. Excessive demand has additionally resulted within the carmaker beginning a second shift at its Goodwood manufacturing unit.

Rolls-Royce created historical past final yr promoting essentially the most automobiles it has ever bought in its 117-year historical past. The luxurious carmaker bought 5,586 automobiles globally final yr, which is 1,836 greater than within the COVID-wrecked 2020 and 461 greater than the earlier file it set in 2019.

  • Rolls-Royce registers highest ever gross sales because it was based in 1906
  • Its progress has been pushed by demand for its Ghost sedan
  • Its first electrical automotive, the Spectre, will launch subsequent yr

Regular rise in demand

It’s the highest quantity recorded by the Goodwood agency because it was based as Rolls-Royce Restricted in 1906. The carmaker attributes this to “all-time file gross sales in most areas” and excessive demand for all its fashions and provides that the gross sales volumes achieved final yr make it the undisputed chief within the uber-luxury phase.

Coming to Rolls-Royce’s India gross sales, the corporate stated its enterprise remained steady regardless of challenges all year long. “We are actually seeing constructive indicators of a rebound with growing buyer curiosity within the model,” stated Sangwook Lee, regional gross sales supervisor, Asia Pacific. Rolls-Royce sells the Wraith, Ghost, Phantom, Daybreak and the Cullinan SUV in our nation.

Though the corporate has additionally not launched international figures for every automotive, Rolls-Royce says the newest Ghost sedan has helped them file these numbers, which is additional bolstered by the launch of the extra dynamically oriented Ghost Black Badge abroad. 

The bigger Phantom and Cullinan are additionally promoting in enormous numbers, with orders operating till the third quarter of this yr. Its manufacturing unit in Goodwood now has two shifts, to fulfil these orders.

One-off fashions

Bespoke Rolls-Royce commissions additionally hit a excessive, with fashions just like the Phantom Oribe and Phantom Tempus. The carmaker additionally revealed the £20 million (over Rs 20 crore) Boat Tail in 2021 as a press release for its Coachbuild division, which is predicted to provide a very bespoke mannequin as soon as each two years.

Rolls-Royce has additionally begun on-road assessments of the Spectre – its first absolutely electrical automotive – not too long ago, and by the point it is revealed, it is going to have undergone over 20 lakh kilometres of testing, which is equal to 400 years of use. 

Rolls-Royce’s file gross sales figures come simply days after fellow British marque Bentley additionally introduced final yr to be its greatest yr on file. Clearly, the pandemic has not affected gross sales of the posh phase.

What do you consider Rolls-Royce’s file gross sales figures in the course of the pandemic? Tell us within the feedback.

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Rashmi