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Royal Enfield appoints Yadvinder Singh Guleria as chief business officer | Autocar India

Written by Ravi Kapoor

Guleria was beforehand the director of gross sales and advertising at Honda Bike & Scooter India, since its inception.

Royal Enfield has appointed Yadvinder Singh Guleria as their new chief business officer (CCO), and he will likely be liable for spearheading the gross sales, advertising and aftermarket features throughout India and all worldwide markets.

“Guleria comes with intensive expertise within the premium two-wheeler business and has confirmed experience in main and driving enterprise development,” stated B Govindarajan, CEO Royal Enfield. “Our worldwide markets have been performing extraordinarily properly, and we’ve got invested drastically in rising our market, retail infrastructure and in folks throughout key markets. Guleria’s expertise will likely be helpful in channeling and shaping future enterprise development for us.”

Guleria has his work lower out as Royal Enfield is on the verge of launching new fashions within the upcoming months. The Royal Enfield Hunter 350, Himalayan 450 and the brand new 650cc cruiser, anticipated to be badged the Tremendous Meteor, are a few of the vital bikes within the pipeline.

Earlier in June, Guleria had stepped down as director for gross sales and advertising, Honda Bike & Scooter India (HMSI). Guleria had been a part of the Japanese two-wheeler firm for over 20 years since its inception in 1999, in India.

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Ravi Kapoor