The non-profit organisation goals to enhance highway security in India by encouraging two-wheeler riders to put on helmets.
Royal Enfield has introduced a partnership with a non-profit organisation known as Helmets For India, with an goal to deal with the issue of low helmet utilisation on two-wheelers in our nation.
Helmets For India was began by Niels-Peter Jensen, a German film-maker, TV host and avid motorcyclist, after a go to to India in 2018. Throughout this go to, he witnessed a highway accident involving an grownup and a baby on a two-wheeler, neither of whom had been carrying helmets.
Moved by the incident, Jensen based Helmets For India, which has since undertaken quite a few consciousness drives in India, and even accomplished a highway journey from Mumbai to Goa, distributing over 300 helmets alongside the best way.
The venture goals to create an natural attraction in direction of helmets, somewhat than pressurising riders to put on them. To do that, Jensen has collaborated with quite a few artists all over the world to create customised helmets and present them throughout his campaigns in India. These helmets will probably be auctioned later this 12 months, and the cash raised will probably be donated to an Indian NGO that’s but to be determined.
One other Helmets For India trip can also be being deliberate, with Jensen and his crew driving 1,000km from the Royal Enfield Storage Cafe in Goa to Kanyakumari.