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Royal Enfield opens CKD plant in Thailand | Autocar India

Written by Ravi Kapoor

Printed On Nov 25, 2021 04:05:00 PM

The brand new plant would assist RE develop gross sales within the Asia-Pacific area.

Royal Enfield has commenced operations at its unique Native Meeting Unit and CKD facility in Thailand, one of many world’s largest car manufacturing hubs. Arrange in partnership with GPX, this transfer is a big enhance to the corporate’s enterprise in Southeast Asia.

  • Thailand plant to behave as a distribution hub for Southeast Asian nations

  • RE is amongst the highest 5 gamers in Australia, New Zealand, Korea and Thailand 

The native meeting unit in Thailand will act as a distribution hub for all different nations in Southeast Asia, together with Indonesia and Vietnam, thereby providing important benefit and progress alternatives for Royal Enfield. To start with, the power will begin native meeting of the Himalayan, Interceptor 650 and Continental GT 650 fashions, beginning this month. 

“Royal Enfield has been working extensively to develop and broaden the middleweight motorcycling phase globally,” B Govindarajan, govt director, Royal Enfield, mentioned. With a strategic view to develop the enterprise and cater to growing demand, we now have been pursuing our plans to arrange native meeting models in precedence markets starting with Argentina in 2020 after which Colombia earlier this yr.”

“Persevering with this journey and marking a primary for us within the Asia-Pacific area, we’re very glad to announce the graduation of operations on the CKD meeting plant in Thailand. A testomony to our dedication to the area and the market potential, and to our rising neighborhood of driving fans, this facility will allow us to effectively cater to the rising demand on this area, and in addition change into the hub for the remainder of Southeast Asian markets.”

Thailand has been a crucial marketplace for the producer for the reason that model’s foray available in the market in 2015. Having made important strides within the nation and the APAC area, Royal Enfield is now amongst the highest 5 gamers within the premium, midsize motorbike phase in markets resembling Thailand, Australia, New Zealand and Korea. With a burgeoning client base in Asia-Pacific, and a big retail community within the area, the brand new native meeting unit will probably be a crucial enhance for enterprise progress in Southeast Asia.

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Ravi Kapoor