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Skoda international gross sales droop 12.9 % in 2021 | Autocar India

Written by Rashmi

Revealed On Jan 15, 2022 08:00:00 AM

The Octavia continues to be Skoda’s finest promoting mannequin globally.

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The carmaker’s Indian gross sales, nevertheless, witnessed a rise of over 108 %.

Skoda CEO Thomas Schafer has described 2021 as “probably the most difficult years in [the carmaker’s] historical past,” reporting a worldwide gross sales lower of 12.9 % to eight,78,200 models. It means the Czech agency didn’t promote multiple million automobiles for the primary time in eight years. 

Amid the semiconductor disaster and COVID-19 pandemic which have affected your complete business, virtually each market was down for Skoda with one outlier: India.

  • Chinese language market was hit the toughest with deliveries down 58.eight %
  • Octavia continues to be the most important vendor globally
  • Skoda’s first stand-alone EV will get a robust begin with 45,000 deliveries

Chinese language gross sales have been hit the toughest with deliveries down 58.eight %, whereas Western Europe was down a comparatively modest 5.9 % to 4,09,000 autos. The UK stays essential for Skoda because the fifth-most-popular market, behind Germany, Russia, the Czech Republic and China. A complete of 55,800 Skodas have been delivered within the UK final yr, in comparison with 58,700 autos in 2020.

Progress in a number of international locations

Nonetheless, Skoda nonetheless achieved double-digit progress in a handful of smaller-volume international locations: Portugal (1,800 autos, up 37.Four %), Norway (9,800 autos, up 36.9 %), Eire (9,100 autos, up 21.eight %), the Netherlands (19,300 autos, up %) and Spain (24,600 autos, up %).

The Skoda Octavia continues to be the agency’s greatest vendor, however gross sales dropped 22 %. The fashions least affected by the downturn have been Skoda Fabia and Skoda Kamiq, whose deliveries dropped % and 6.1 %, respectively. It was a barely completely different image for the UK, the place the Karoq outsold the Octavia. Fabia and Kamiq held third and fourth positions, respectively.

Electrical leads the cost

Regardless of the challenges, Skoda described “a robust begin” for its first stand-alone electrical automobile, the Skoda Enyaq iV, with virtually 45,000 deliveries final yr. It predicts semiconductor provide to step by step enhance within the second half of this yr and optimistic impetus from new merchandise, notably the Enyaq Coupe iV and refreshed Skoda Karoq. 

“The Covid-19 pandemic and the scarcity of semiconductors have considerably slowed down our progress,” Schafer mentioned. “Because of the flexibleness and resourcefulness of the Skoda crew, in addition to the shut cooperation with our suppliers, we managed to steer the corporate via the yr efficiently and ship a decent end result.”

He added, “We anticipate the semiconductor provide state of affairs to step by step ease within the second half of the yr. I’m trying forward with confidence; we have now many new merchandise within the pipeline, together with the Enyaq Coupe iV and are experiencing very excessive buyer demand. We have now a extremely motivated crew. Over the long run, the corporate is in a superb place to emerge stronger from the transformation course of.”

Skoda in India

In India, Skoda Auto achieved a progress of 108.9 % final yr, following the launch of the Kushaq midsize SUV. It recorded 22,800 automobile deliveries final yr, as towards 10,900 autos in 2020 and delivered 3,500 autos in December alone. The producer additionally unveiled the Slavia sedan and Kodiaq SUV not too long ago.

Do you assume Skoda’s newest launches will assist enhance its gross sales additional? Tell us within the feedback.

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