Each in India and globally, super-high-end manufacturers noticed a few of their best-ever gross sales performances final yr.
In 2020, the auto trade took certainly one of its largest hits ever, on a worldwide scale in addition to right here in India. It’s the yr the place, infamously, not a single automotive was bought in India within the month of April, and it was a sluggish trudge again to normalcy from there. Whereas 2021 did see the trade at giant bounce again to pre-COVID-19 efficiency, sports activities and super-luxury automotive manufacturers not solely recovered, however merely raced forward, some even setting new gross sales data.
Porsche India obtained extra orders than ever earlier than
With 474 models delivered in 2021, Porsche bought its highest variety of vehicles in India since 2014. That quantity marked a 62 % enhance in comparison with 2020, however extra spectacular nonetheless is that 301 of these vehicles had been bought within the second-half of the yr.
The truth is, probably a better indication of demand was that Porsche India’s order consumption grew by 165 % final yr, though there was no point out of precisely what number of orders that’s. The Macan grew to become the model’s bestseller, with 187 models bought, or 39 % of all volumes, with the previous bestseller, the Cayenne, coming in an in depth second. Even gross sales of the two-door fashions, Porsche says, grew by 17 %.
Porsche India’s new model director Manolito Vujicic has been on an growth drive since he took over in early 2021, on a mission to develop Porsche India’s community to 9 dealerships by Q2 2022. “We look ahead to welcoming two new companions to Porsche India with the arrival of Bangalore and Chennai to the retail community within the coming months,” he stated. “We have now large plans for the yr forward.”
Lamborghini India gross sales grew by 86 %
Lamborghini India’s annual gross sales determine of 69 models won’t sound as spectacular as compared, however then it is a model whose mannequin vary begins at Rs Three crore and solely rises steeply from there, so in fact it has a much smaller, area of interest buyer base. Spectacular, then, that the Italian supercar maker clocked a formidable 86 % year-on-year development in India, pushed in fact by its bestseller, the Urus SUV. In September 2021, Lamborghini India crossed the 300-unit gross sales milestone, over 100 models of which had been the Urus, which was solely launched in 2018.
India, together with Thailand and South Korea, had been recognized as large new drivers of development for the model within the Asia-Pacific area. “It was an unbelievable yr, regardless of the challenges posed by the worldwide pandemic,” stated Francesco Scardaoni, regional director, Lamborghini Asia-Pacific.
Rolls Royce, Bentley, Porsche, Bugatti, Lamborghini had best-ever world gross sales
Whereas these numbers had been nearer to residence, on a worldwide scale, Lamborghini recorded the very best annual gross sales in its total historical past – 8,405 models. This in fact was spearheaded by the Urus, which accounted for an enormous 5,021 of these gross sales. In case you’re questioning, the flagship V12-powered Aventador fashions bought an equally spectacular 798 models. And it doesn’t cease there.
Porsche too hit its all-time finest gross sales with an unbelievable 3,01,915 vehicles bought worldwide, led as soon as once more by the Macan and Cayenne, every promoting upwards of 80,000 models. Fascinatingly, the third-best vendor was the Taycan EV, whose volumes doubled from the earlier yr, to 41,296 models.
Bentley utterly bucked the 2020 market pattern and bought a document variety of vehicles that yr, solely to surpass it by 31 % in 2021 with a brand new all-time document of 14,659 models. It’s no shock the Bentayga SUV took the lion’s share of gross sales – 40 %, however worthy of notice is one-fifth of all Bentaygas bought had been the brand new V6 PHEV by-product, which launched in the identical yr.
Ferrari hasn’t but revealed its full 2021 numbers, however a report in November confirmed it too was on observe for its best-ever efficiency. Within the first 9 months, the Italian supercar model delivered 8,206 models, a year-on-year enhance of 27 %.
Atop the posh pyramid, Rolls-Royce additionally delivered the very best variety of vehicles in its storied, 117-year historical past. A powerful 49 % enhance from 2020, the model bought 5,586 vehicles across the globe, setting regional gross sales data too.
And at last, Bugatti, a model recognized for its bespoke ultra-exclusivity and restricted annual manufacturing, additionally managed to have a document yr. Although the precise variety of deliveries was not revealed, the model obtained its highest-ever 150 bookings, 60 % of which had been first-time clients for the super-sports model.
Why did the super-premium automotive market surge in 2021?
Clearly, the dip in purchaser sentiment which will have arisen from the pandemic has dissipated, and unique vehicles of every kind type part of the impulse purchases for many who can afford them. The surge in demand extends past vehicles and to all kinds of luxurious items, and had been spurred on by restrictions to journey, which in turned curbed spending on experiences like holidays, in response to a examine by Bain & Firm.
The US and China had been the 2 foremost drivers of this restoration, as was evidenced by the gross sales studies of the aforementioned automotive manufacturers, however Asia was recognized as a key area of development. It’s encouraging to see that, even with our restricted knowledge, India had seen contribution to the restoration and development, and solely seems to be getting larger as a marketplace for super-luxury and super-sports vehicles annually.