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TVS acquires 75 p.c stake in Swiss e-Mobility Group | Autocar India

Written by Ravi Kapoor

The acquisition is in sync with TVS’ enlargement plan throughout Europe, with penetration of e-bicycles at the moment at 15 p.c.

TVS Motor Firm has taken a brand new step in its abroad enlargement plans by buying a 75 p.c stake in Swiss e-Mobility Group (SEMG). SEMG supplies e-mobility options throughout the DACH area (Germany, Austria and Switzerland), working the most important pure-play e-bike retail chain M-way in Switzerland, with near $100 million in income. 

TVS’ newest acquisition is according to its plans to develop its footprint on a worldwide stage. The corporate is specializing in constructing a portfolio of premium and technology-driven manufacturers, together with Norton Bikes and EGO Motion. 

SEMG has a prestigious Swiss mobility manufacturers portfolio – together with Cilo, Simpel, Allegro and Zenith bikes. By combining its intensive bodily community and e-commerce platform with two on-line platforms and 31 bodily shops, SEMG is ready to ship a seamless and world-class buyer expertise.

“TVS Motor has all the time been dedicated to sustainability and has been investing in electrical autos for over 10 years, ” stated Venu Srinivasan, chairman, TVS Motor Firm  “The growing international give attention to the surroundings and private well-being is quickly accelerating demand for newer mobility options, and TVS Motor is investing to drive this modification.”

E-bikes are slowly establishing themselves because the de-facto type of private mobility in Europe. That is primarily as a consequence of their ease of utilization, regulatory assist and general notion as a sustainable type of transport. With a present penetration of roughly 15 p.c of the entire bicycle inhabitants in Europe, and rising at a CAGR of 18 p.c, the marketplace for the e-bicycle holds important development potential.

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Ravi Kapoor