Bike News

Vimal Sumbly joins TVS as premium enterprise head | Autocar India

Written by Ravi Kapoor

Sumbly has beforehand labored for Bajaj, Triumph and Royal Enfield.

TVS Motor has appointed Vimal Sumbly as its premium enterprise head, and he can be chargeable for TVS’ presence within the premium two-wheeler house, together with manufacturers like Norton. Till just lately, Sumbly was the Asia-Pacific head of Royal Enfield, and the managing director of Triumph India previous to that. He additionally had a stint at Bajaj Auto, throughout which he helped arrange the Probiking base for KTM.

The corporate is already transitioning in direction of premium merchandise just like the iQube, and pushing the envelope with the Apache, Ntorq and Jupiter.

Sumbly’s expertise will come in useful at TVS Motor the place the Apache has been among the many high sellers, and is a formidable model to reckon with within the motorbike section.

TVS has been by a sequence of avatars within the two-wheeler house starting with the moped over 4 many years in the past, the alliance with Suzuki after which branching off by itself with the Victor motorbike on the flip of the century.

TVS Motor is clearly taking a look at an enormous international play in its two-wheeler enterprise. Past the tie-up with BMW Motorrad, the corporate acquired Norton Bikes of the UK in early 2020. With electrification now rising as certainly one of its high precedence objectives, the corporate has additionally embraced the imaginative and prescient of city mobility by buying e-bicycle firms in Europe.

About the author

Ravi Kapoor