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Yamaha India appoints Eishin Chihana as the brand new chairman | Autocar India

Written by Ravi Kapoor

Revealed On Dec 30, 2021 12:15:00 PM

Chihana has been related to Yamaha Motor Firm and its group firms throughout the globe.

Yamaha India has appointed Eishin Chihana as the brand new chairman of the corporate. Chihana replaces Motofumi Shitara who held the place since 2018.

Chihana has been related to Yamaha Motor Firm and its group firms throughout the globe since 1991. The corporate says he holds robust experience throughout totally different verticals like gross sales, advertising and enterprise administration, with a significant give attention to bike enterprise operations in European, North American, African, Center Jap and ASEAN markets. His expertise additionally consists of managing abroad gross sales of all kinds of Yamaha Motor’s product ranges, comprising not simply bikes but in addition ATVs, marine engines, private watercrafts and turbines.

Commenting on his new function, Eishin Chihana mentioned, “I’m very excited to guide Yamaha Motor on the earth’s largest two-wheeler market. India is a various nation with an enormous buyer base and immense potential. Additionally, with the vast majority of its inhabitants comprising of the youth, it offers us the chance to penetrate the market by assembly their evolving expectations by means of Yamaha’s main technological developments and engineering prowess. We’ll strongly proceed to create new landmark achievements by introducing Yamaha’s globally famend product vary beneath ‘The Name of the Blue’ model technique, to additional strengthen our place within the Indian market.”

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Ravi Kapoor