Bike News

Yamaha to remodel all dealerships into Blue Sq. format by 2025 | Autocar India

Written by Ravi Kapoor

As of now, there are 73 lively Blue Sq. dealerships throughout the nation.

Talking to Yamaha Motor India chairman Eishin Chihana who described Blue Sq. as a dealership the place the main target could be on superior customer support in addition to making a premium atmosphere for all issues Yamaha. Mumbai just lately acquired its first Blue Sq. dealership with two extra up and working as you learn this.

Blue Sq. dealerships: Goals

A Blue Sq. dealership in Yamaha-speak is a extra premium dealership via which sure flagship fashions will likely be solely bought, official Yamaha attire and equipment, in addition to their different two-wheeled choices. Presently, the Aerox maxi-sport scooter and the MotoGP duplicate paint scheme choice on the R15 V4 are the one two Blue Sq. unique fashions in India. 

The Blue Sq. supplier mannequin, whereas nonetheless in its nascent levels in our nation, is one thing that would be the norm going ahead for all Yamaha dealerships within the nation. Plans are afoot to make sure that in roughly three years’ time, all Yamaha dealerships throughout the nation are transformed into Blue Sq. ones.

The corporate plans to have only one format of dealerships sooner or later via which all merchandise will likely be bought. When Yamaha does launch its first EVs, they’ll all be retailed side-by-side alongside the present lineup of small-capacity two-wheelers in Blue Sq. dealerships. 

Are you extra prone to buy a Yamaha two-wheeler via a Blue Sq. dealership? Tell us within the feedback part beneath. 

About the author

Ravi Kapoor